How to Do Keyword Research for B2B SaaS
In B2B SaaS, keyword research optimizes for value per keyword, not search volume. A term with a hundred searches a month can outperform one with ten thousand, because the hundred...
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215 posts10 Free Chrome Extensions You Need for SEO
Browser extensions do one job well: they show you what a page contains while you are looking at it. These ten are free to install from the Chrome Web Store,...
How to Do International SEO with Hreflang
Hreflang works pair by pair. Google's documentation on localized versions of a page says that if two pages don't both point to each other, the tags will be ignored, and...
How to Do SEO for Subscription Box Businesses
Subscription-box SEO is a different economic game from single-purchase e-commerce, and the difference shapes the keyword strategy. Because a subscriber's value builds over months of recurring revenue, a box can...
How to Measure SEO ROI for Executives
SEO ROI is measurable, and the case for it is stronger with executives when you stop reporting what SEO produces and start reporting what those outputs earn, in the financial...
Google Keeps Crawling URLs You Deleted Years Ago
Deleting a page doesn't make Google forget its URL. Google's crawl budget guide says it plainly: Google won't forget a URL that it knows about, but a 404 status code...
How to Do SEO for API Documentation
A Stack Overflow thread can outrank an API's own documentation on a question about that API, and part of the reason is visible in the two titles. The reference page...
How to Build a Multilingual SEO Strategy
The strategic decisions come before any hreflang tag. Multilingual SEO is a sequence of investment choices: which languages to build, whether to target a language or a specific country, which...
How to Diagnose and Fix Crawl Traps
A crawl trap is a pattern on your site that generates an endless supply of low-value URLs: a calendar that pages forward forever, a session ID added to every link,...
How to Do SEO for Event Pages
Event-page SEO can fail when each event is treated as disposable: a fresh URL every year, optimized in the run-up to the date, then abandoned. That can throw away what...
How to Do SEO for YouTube Videos
Two people who type the same search on YouTube can see different results. YouTube's explanation of how its search works says its system may consider a viewer's search and watch...
How to Do SEO When Rebranding (Same Domain)
A rebrand that keeps the domain leaves the URLs, content and links in place, so non-branded rankings have no rebrand-specific reason to move. The exposure sits wherever Google shows or...
How to Do Image SEO
Google does not index images set as CSS backgrounds. Its image SEO documentation says so in one line, and the rule applies before any question of alt text: a hero...
How to Do SEO for Directory Websites
A directory has a case for ranking when its curation visibly adds something a searcher can't get from Google directly. Google already shows local businesses with their own profiles, maps...
Google Discovers Your Site But Won’t Index It
When Search Console lists pages as "Discovered - currently not indexed", their content has not been evaluated and rejected. Google hasn't crawled them yet. Google's Page indexing report help defines...